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Strategic Company Foundation Blueprint in the Era of AI

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Are you ready to change your business outlook?

  • Strategic execution that feels natural and aligned

  • Innovation emerging systematically

  • Gain market share over competition

Does this sound like you?

#1

Strategic initiatives create friction instead of results

#2

Teams struggle to make aligned decisions

#3

Top performers leave despite competitive packages

#4

Market position weakens despite solid planning

#5

Company values fail to drive real behavior

Elke was having the same problems until now...

"Marco’s coaching helped me align my leadership with the core values of our organization, shaping a Growth Identity that now guides how we operate and grow. By integrating both strategic and spiritual perspectives, he empowered me to lead with clarity, set healthier boundaries, and build a values-driven culture in a competitive business environment."

- Elke | CEO - Freely

About Marco Houwen

With 25 years of building and scaling tech companies across Europe, Marco brings deep insight into organizational identity and its critical role in business success. His journey as a serial entrepreneur revealed how a company's self-concept directly determines its strategic execution – illustrated when witnessing Kodak's decline after they shelved their own digital camera innovation because "that's not who we are."

Marco has guided over 60 C-level executives through identity transformations that create naturally aligned strategic execution. His frameworks help companies define who they truly are, enabling leaders to make decisions that feel authentic while attracting and retaining top talent. If you're experiencing team misalignment, talent exodus, or weakening market position despite solid planning, Marco's identity-focused approach creates the foundation for sustainable success in the AI era.

If you're tired of dealing with these problems...

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